1. [They] watch internet traffic on edgy sites like ours
2. They notice trending conversations and ideas yet to percolate
3. Instead of letting a real, uncontrolled personality actually act out these ideas, [they] get ahead of the ball and start saying it themselves
4. This allows them to control the narrative at all times by becoming the go-to gatekeeper on every trending topic
All designed to keep the masses dopey and sedated in front of their screen through pressure valves instead of acting out their own interests. It's like we're in the worst timeline for humanities technological development